Keyword Targeting (Search Ads) – Advertisers bid on keywords related to their business. When users search for those terms, the ads appear at the top of search results.
Display Ads – Visual banner ads placed on websites within a network like Google Display Network.
Social Media Ads – Paid promotions on platforms like Facebook, Instagram, and LinkedIn, targeting users based on demographics, interests, and behaviors.
Retargeting/Remarketing – Showing ads to users who previously visited your website to bring them back.
For businesses that are getting started with PPC and have a limited target market.
For established businesses that are looking to expand their online presence with PPC.
For larger businesses with scaled up campaigns that need a close eye on the day to day.
